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May 07 2012

Five Facts about Perugina

Here are five facts I learned about Perugina when I was at their HQ recently:

1. It’s owned by Nestle.

2.  They produce chocolate from June to February and are closed from March to May for maintenance and producing chocolate for export only.

3.  Baci was first produced in 1922 – Happy Birthday!

4.  65,000 people visit the museum every year.

5.  They have some interesting ways of advertising.  The two I particularly liked were the giant chocolate and the the kiss.  OK, I’d better explain.  In 2003, the company made a giant Baci chocolate (2.15 metres high) and secretly placed it in the centre of Perugia.

Independent Travel, travel blog, tourist, chocolate, italy, umbria, perugina, perugia, factory

Replica of Giant 2003 Guinness World Record-Breaking Baci Chocolate

Then, in 2009, a man called Giovanni started an online campaign for help in his quest to kiss his neighbour Gaia.  Perugina supported him and, well, it’s probably better to watch the video to find out the full story…

It makes me smile very time and shows the power of the Internet.  I’d love to know what happened after.

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About the author

Teresa

At the age of 38, Teresa packed in her job, rented out her house and set off around the world on her own with just her backpack. She travelled to 18 countries in 3 continents in a year. That experience changed the way she lived her life and it fuelled her passion for travel. Because of that experience, she wants to help other women aged 35+ to travel independently by inspiring, motivating and giving them the information they need to achieve it. Teresa Keane

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